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What is Fake Friday and What Does It Mean For Retailers?
As the holiday season approaches, it’s time for retailers to gear up for one of the busiest shopping periods of…
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Google Update Aligns Performance Max and Shopping Campaign Priority
What is the Google update? Google has announced a significant update to its advertising platform that impacts the way Performance…
Performance Marketing
Tricks and Treats to Survive PPC Horror Stories
Halloween is the perfect time for sharing some hair-raising tales of pay-per-click (PPC) horrors and the solutions that can help…
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Meet Our New Digital Marketing Executive
Leaving University and being cast out into the “real world” will always be daunting. Being a fresh graduate myself and…
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How to Prepare for Peak in Affiliates
Peak is the key trading period in retail and it continues to be one of the most important times of…
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Turning Clicks into Customers: Proven Strategies to Boost E-Commerce Sales
At The GO! Network’s recent virtual workshop, “Turning Clicks into Customers: Proven Strategies to Boost E-Commerce Sales”, Abbie Law, our…
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SEO Strategies to Boost Retail Sales During Peak Season
October to December is the busiest time of year for retailers, with major shopping dates like Black Friday and Cyber…
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Meet Our New SEO Executive
As a university graduate, one of the biggest worries on my mind was the next stage, starting my career. Will…
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Integrating Web Development with Digital Marketing Strategies
Insights from Summit’s Head of SEO Our Head of SEO, Adam Preston, contributed valuable insights at @The GO! Network’s virtual…