Build Your Peak Strategy with Our Demand Gen White Paper

In today’s rapidly evolving retail landscape, staying ahead necessitates innovative approaches and strategic insights. Summit’s latest white paper, “Demand Gen: The Opportunity for Retailers,” is a must-read for marketers aiming to use Google’s new Demand Gen campaigns to drive growth and maintain a competitive edge.

As consumer purchasing journeys become increasingly complex, traditional lower-funnel marketing strategies often fall short. Google’s Demand Gen campaigns bridge this gap by focusing on mid-funnel activities, ensuring your brand remains top-of-mind for potential customers. Our white paper explores how Demand Gen campaigns can help you:

• Expand your reach: Move beyond lower-funnel tactics and tap into new customer segments.
• Enhance engagement: Use engaging content formats to capture consumer interest on platforms like YouTube, Gmail, and Google Discover.
• Drive consideration: Keep your brand in the consumer’s consideration set during the crucial mid-funnel phase, reducing the risk of losing out to competitors.

Our white paper combines insights from a roundtable with Google’s Head of Video Sales & Go-to-Market, Retail, along with Summit’s marketing experts, providing actionable strategies to implement Demand Gen campaigns successfully.

Download the full Demand Gen white paper now.

For any questions or to discuss how Summit can support your marketing, contact us at hello@summitmedia.com.