Retail News
Komal Ahmad

How Should You Be Measuring Your Marketing in 2025?
Measurement in digital marketing has undergone major shifts. Historically, marketers relied on granular data – tracking every click and attributing…

SEO Industry Updates: What Did We See in January 2025?
The SEO landscape is evolving fast and staying ahead means keeping up with the latest industry trends. As we move…

Measurement for Growth – Identifying Digital Opportunity & Efficiency
About the Event: When: Thursday February 13 2025 at 11:00 AM (GMT) What: Measurement for Growth – Identifying Digital Opportunity…

Tommee Tippee Heads To Summit for Growth
As seen on Prolific North. Parenting retailer, Tommee Tippee, has appointed Hull’s Summit to support its “ambitious growth plans.” Summit will be…

SEO Industry Updates: What Did We See in December 2024?
The end of the year brought with it some important Google updates including the December 2024 Broad Core Update and…

What Will 2025 Look Like for Retail and eCommerce?
Say it quietly but I think there will be a return to growth for eCommerce this year. Yes, the UK…

Growing Local Talent: Insights from Our Graduates and Apprentices
Do you think nurturing and supporting the talent of local Hullensians is important? At Summit, we do. And we also…

What is Fake Friday and What Does It Mean For Retailers?
As the holiday season approaches, it’s time for retailers to gear up for one of the busiest shopping periods of…

Google Update Aligns Performance Max and Shopping Campaign Priority
What is the Google update? Google has announced a significant update to its advertising platform that impacts the way Performance…