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Air Fryers, Membership Cancellations and How Pmax Can Improve Omnichannel Performance in a Post-COVID World
I’ve got a question for you: what do air fryers, membership cancellations and refurbished phones have in common? If…
Industry News
Google’s Performance Max Spells the End of Bespoke Bid Management Technology
For over 10 years Forecaster was the pride of Summit. It was revolutionary in retail, game changing, award winning and…
Industry News
Summit is a 2022 Google Premier Partner
Hull-based digital agency Summit has achieved 2022 Premier Partner status in the Google Partners programme. Summit’s team of experts provides Performance Marketing…
Industry News
What did Black Friday Look Like in 2021?
Against the challenging backdrop of supply chain issues, staff shortages & rising consumer prices, Black Friday 2021 was set to…
Industry News
Why Choose a CSS Provider Such As Productcaster?
For almost four years, Summit has been enabling clients to access the Google Shopping auction for up to 20% less…
Industry News
What Does ASOS’s Acquisition of Topshop Mean for Retail and the High Street?
In one of the biggest retail deals we have seen in recent times; Topshop has now officially been acquired by mammoth online retailer ASOS. It was confirmed…
Industry News
It’s Now Free to Sell on Google Shopping!
In order to help retailers through challenging trading conditions due to the coronavirus pandemic, Google have advanced plans to make…
Industry News
Can House of Fraser survive with a digital transformation?
Last week, House of Fraser announced that it will close more than half of its UK stores, putting as many…
Industry News
Can big data and AI help H&M compete with Zara?
Times are tough for H&M. As a result of powerful trends, namely the rise of online shopping, the world’s second…