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Maximising Performance in Google Shopping Campaigns
Getting the Most from Google Shopping Campaigns Google Shopping campaigns can be one of the most powerful revenue drivers in…
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The Power of Partnership: How Influencers are Scaling the Affiliate Industry
The affiliate marketing landscape is currently experiencing an expansion. What was once a channel dominated by coupon sites and SEO-driven blogs is…
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The Latest PPC Upgrades, Reworks and Features
The PPC landscape is rapidly developing, even more so with AI becoming so prevalent across so many channels and platforms. Upgrades, reworks and newly…
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The June 2026 Google Data Control Changes: What You Need to Know
Google recently announced a significant update to how user data is handled between Google Analytics 4 (GA4) and Google Ads….
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March SEO Round-Up: Search, AI & What’s Changing
March has delivered a wave of updates across search AI and platforms, with changes that are already starting to influence…
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Owning AI shopping journeys: How to take control of which products get surfaced, seen & sold
A 3-part webinar series by Summit and Productcaster We have moved beyond keywords into a world shaped by conversational search,…
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The Complete Paid Social Glossary
Navigating the world of Paid Social means encountering a constant stream of acronyms and platform-specific jargon. To help make things…
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WebMCP: What is it and what do retailers need to do?
WebMCP is a new browser-level web standard, jointly developed by Google and Microsoft AI agents are already browsing the web…
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The Rise of AI-Driven Shopping: What It Means for Affiliate Marketing
Understanding the Shift: From Search to Agentic Commerce The way people discover and buy products is changing quickly. Recent updates…