Retail News
Performance Marketing
Performance Marketing
There is a new online audience out there waiting to be won. Are you ready?
The Retail Sales Index Last week the ONS (Office of National Statistics) released the latest figures from the Retail Sales…
Performance Marketing
The resurgence of social for the social good of retail
Covid-19 has brought very uncertain times within the world, with the retail sector being one of them. Many retailers competing…
Performance Marketing
Disruptive planning: breaking the mould for marketers
You’re in a bind. The deadline for the final marketing plan is looming and the only help you’re getting from…
Performance Marketing
The Best Valentine’s Day Online Marketing Activity 2020
At the beginning of February 2020, Yahoo Finance predicted that in the US Valentine’s Day spending was going to break…
Performance Marketing
Customers and Brands on Valentine’s Day: Too Little, Too Late?
In 2019, queries in the UK for “Valentines” reached an all-time high, up 7.5% on the previous year. Valentine’s Day…
Performance Marketing
Google Store Visits
The offline value of online marketing Understanding the customer journey to purchase A customer has no boundaries when looking…
Performance Marketing
Reporting on peak performance: how to visualise your data
For most retailers and particularly those who trade online, November, December and January are key months in the retail calendar….
Performance Marketing
The pros and cons of accepting crypto payments for retail transactions
The rise of cryptocurrencies like Bitcoin continues apace, with new players entering the game seemingly every week. While the future of…