Measurement for Growth – Identifying Digital Opportunity & Efficiency

What: Measurement for Growth – Identifying Digital Opportunity & Efficiency in 2025

Measurement, where a digital marketer’s work is never done!

Successful ecommerce and retail brands constantly iterate on measurement to gain a more accurate and vivid picture – from campaign and channel performance, to profit, lifetime value and overall business growth.

Measurement is naturally complex – navigating multiple technologies and platform fragmentation, to data privacy, regulation, and stakeholder engagement. Get it right however, and you can become confident in your digital strategy, prove ROI, and unlock new growth opportunities.

This webinar is for mid to senior level digital and ecommerce leaders who want to learn innovative measurement strategies and understand the performance indicators that will help drive growth in 2025 and beyond.

Our Speakers:

Discussion & Key Takeaways:

– How to find efficiencies and spot new growth opportunities in your performance marketing activity
– How econometric analysis reveals the true impact of your marketing efforts
– How to identify areas where you can save budget with no negative impact
– Understanding the effect of price changes, promotions and sales periods
– Measurement innovation at Google – from first party data integration to the impact of AI
– How to achieve confidence in your budget & convince senior stakeholders
– And much more!

The session will be interactive with polls, live chat and Q&A to address your challenges.