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Retail News
It’s Now Free to Sell on Google Shopping!
In order to help retailers through challenging trading conditions due to the coronavirus pandemic, Google have advanced plans to make…
Why Editorial Content Should be at the Forefront of Your Content Strategy in 2020
The search landscape is becoming ever-more cluttered as search engines evolve and throw more and more features into their screen…
COVID-19 & Global Retail Report
The world as we know it has changed drastically in the last few weeks as the COVID-19 Pandemic swept across…
The resurgence of social for the social good of retail
Covid-19 has brought very uncertain times within the world, with the retail sector being one of them. Many retailers competing…
Disruptive planning: breaking the mould for marketers
You’re in a bind. The deadline for the final marketing plan is looming and the only help you’re getting from…
The Best Valentine’s Day Online Marketing Activity 2020
At the beginning of February 2020, Yahoo Finance predicted that in the US Valentine’s Day spending was going to break…
Customers and Brands on Valentine’s Day: Too Little, Too Late?
In 2019, queries in the UK for “Valentines” reached an all-time high, up 7.5% on the previous year. Valentine’s Day…
Google Store Visits
The offline value of online marketing Understanding the customer journey to purchase A customer has no boundaries when looking…
Planning the perfect peak
A data driven approach for planning Video Games consoles The importance of peak for retailers With between 30% and 40%…