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Google Announce The Future is AI: What Are The Updates?
At Google Marketing Live 2024, the overarching theme was clear: artificial intelligence (AI) is at the heart of Google’s vision…
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Unleashing the Power of Pmax Campaigns
One of the most transformative tools in our Paid Search arsenal is Performance Max (Pmax). By leveraging the power of…
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Build Your Peak Strategy with Our Demand Gen White Paper
In today’s rapidly evolving retail landscape, staying ahead necessitates innovative approaches and strategic insights. Summit’s latest white paper, “Demand Gen:…
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Third-party Cookies Are Here To Stay
Google has announced a notable change in its strategy regarding third-party cookies, specifically affecting users in the UK. The company…
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Top things to look out for in ecommerce in H2
It’s been a challenging year in eCommerce of that there can be no doubt. Despite Google’s insistence of ‘query growth’,…
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Embracing AI in Content Production – Insights from our Head of SEO
In the latest editorial for the GO! Network, our Head of SEO, Adam Preston, shared his valuable insights on the…
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Our Head of Paid Search’s Q&A with IMRG
Our Head of Paid Search, Carl Hutchinson, recently joined a Q&A with IMRG to discuss where the opportunities are for…
Clients
Ann Summers launch Knickerbox.com
After lots of planning and hard work behind the scenes, we’re excited to see the launch of Knickerbox.com, the UK’s…
Industry News
My Journey Through the Ever-Evolving Paid Search Landscape
Paid Search remains an important part of digital marketing strategies for businesses. As search engines such as Google continue to…