As seen on Prolific North.
Parenting retailer, Tommee Tippee, has appointed Hull’s Summit to support its “ambitious growth plans.”
Summit will be managing its paid search, paid social, affiliates and SEO channels, following on from its major rebrand last year.
The agency’s been briefed to focus on driving performance across all channels, to increase online visibility. This is to maintain the company’s position as the UK’s number one parent care brand and grow its reach globally.
“We are delighted to announce our partnership with Summit. As part of the journey to improve our ecommerce site, we needed a critical business partner, and Summit’s approach demonstrated that they are more than just an agency,” said Peter Melville, UK and EU General Manager at Tommee Tippee.
“The dedication that the team has shown so far in supporting us to face key business challenges, both internal and external, has been unparalleled.”
Martin Corcoran, CEO and owner at Summit added:
“Tommee Tippee is a fantastic heritage brand and a market leader in the baby feeding and sleep industries. We are extremely proud to announce that we will be managing key performance channels and supporting the retailers who sell Tommee Tippee products.
“Our laser-focused approach will ensure they are getting the best possible return for their marketing spend. We look forward to working with the team to create frictionless customer journeys, utilising the data to drive business efficiencies and incremental sales across all markets.”
Corcoran became the owner of the 100-strong Summit alongside Ryan Thomas in 2022, following an MBO.