We have remained their close partners throughout this meteoric ascent, which is largely due to their courage and their determination never to rest on their laurels but boldly to embrace technical innovation as we have developed it.
For instance, while we have directed their use of paid media using PPC, PLA and display, they have also been quick to grasp the potential of insights from digital marketing in less-traditional areas such as finance, trading teams and supplier funding.
It’s fair to say that we have not only expanded their business, but helped transform it. And behind this accomplishment is the use of data insights to steer their marketing decisions, and of technology to build their scale and protect their competitive position.
We have led and supported Argos through what has been no less than a technological revolution, creating tracking systems that provide a complete view of the customer journey – recognising the growing importance of mobile platforms – putting together an in-house Search Marketing Team and training it to run our proprietary marketing intelligence platform Forecaster.
